My Projects
Stan Mansion
This beautiful, historic Masonic Temple turned event venue in Logan Square is one of Chicago's top wedding and event venues! Owner, Cera Stan, hired me to manage their social media presence including Facebook, Twitter and Instagram as well as guest blog for their website.
We had three main target audiences: 1) Males and females in the Chicagoland area who are recently engaged and were looking for a unique venue with a vintage feel, 2) Males and females in the professional sector planning or hosting corporate events in the Chicagoland area, and 3) Males and females in the Chicagoland area planning special events such as anniversaries, birthdays, etc.
Our campaign goals were to generate awareness for Stan Mansion in the Chicagoland area and position the venue as the "go-to" for the perfect event.
Social media efforts led to increase in reach, recognition and interaction across social media outlets.
Club 1 Hotels
The Pittsfield Hotel
The Pittsfield Hotel, a 3-star hotel downtown Chicago, brought me on to manage their social media presence including: Facebook, Twitter and Instagram.
After establishing cohesive brand messaging, our goals were to increase brand awareness as a 3-star hotel with fully stocked suites in the heart of the city.
We focus on two target audiences: 1) Males and females traveling for business who need easy access to major businesses as well as extended stay options and amenities and 2) Male and female leisure travelers with larger groups or looking for extended stay options in Chicago.
Since managing their social media presence, we have seen an increase in awareness, recognition, interaction and followers across all social media outlets.
Ovy Signature Catering
Skokie based Chef, Ovidu Pop, asked me to assist him with his Facebook presence and email/event marketing efforts while he is refocusing his efforts from a well-established bakery to a growing catering business.
For Ovy's campaign, we are focusing on rebranding to establish Ovy Signature Catering as one of the go-to Chicagoland caterers. Focusing on his personal touch and artistic dishes, the campaign targets two main audiences: 1) Males and females in the Chicagoland area who are recently engaged and planning a wedding and 2) Males and females in the Chicagoland area planning corporate or private events.
With Chef Ovy, I handle his email correspondence for potential and existing clients, follow up with leads and act at company spokesperson at events or private tastings.
Since starting my efforts with Ovy Signature Catering, we have seen an increase in his Facebook followers as well as increase in page interactions.
Days Inn & Suites - Amelia Island
Days Inn & Suites, Amelia Island is a resort style, 3-star hotel in Amelia Island Florida. I was brought on to assist the property with their ongoing social media efforts to reconnect with past customers as well as attract new customers online.
Social media campaigns are seasonal, targeting several audiences including: past customer base and look-alike, winter seasonal travelers from the northern US and family vacationers both local and national.
During each campaign, we have run 1 to 2 targeted advertisements on Facebook and Instagram with great success driving interested parties to our landing pages.
Shortly into my working with them, I was asked to revamp their current website, recreating the look and feel to focus on the amenities of the hotel and variety of attractions/activities of the location. I created their new website, utilizing Wix, and focused on SEO tactics to increase traffic.
Running their Facebook, Instagram, Twitter accounts and social media advertisements, we have seen an increase of followers, reach, engagement and traffic to the website.
Club 1 Hotels
Club 1 Hotels, member's only, hotel club providing members access to 750,000 hotels and resorts worldwide at wholesale rates, brought me on to create and manage various content creation projects including: weekly member emails, website design & content, press releases and media advisories.
Club 1 Hotel's audience includes frequent business and leisure travelers, male and female, over the age of 35, mid to upper class. Their mission is to delight each member and provide the utmost in customer service, and this message is sent with each of my works.
I have run several successful social media advertisements and email promotions for Club 1 Hotels, helping garner awareness for the newer hotel club and maintain relationships with current members.